Global Gaming CEO Stefan Olsson recently spoke to EGR Intel to explain why he believes a no direct marketing strategy can be just as effective for operators.

Appearing in the magazine’s monthly Big Debate column, which asks whether it is possible for an operator to succeed when employing no direct marketing, Olsson provides a strong argument as to why this type of marketing strategy can be effective.

He argues that no direct marketing can build a stronger bond between the operator and a customer, and that a solid brand with a point of difference can effectively spread the word without intruding on player privacy.

Read his side of the argument in full by clicking here, appearing on P11.