Global Gaming´s success with the Ninja Casino brand continues. The media investments will increase in the course of the year as the company looks to gain market leadership in the Swedish market before re-regulation in 2019.
The substantial marketing budget in Sweden will be used to pursue the company’s growth and expansion objectives. To secure the best impact, efficiency, relevance and effect for the media investments, Global Gaming appoints Tre Kronor Media as the Media Agency for its B2C activities in Sweden.
Seven times recipient of the Media Agency of the Year Award, including for the last 3 consecutive years, 2015-2017, Tre Kronor Media has a unique track record when it comes to creating value and effect for their clients.
The cooperation will involve all brands in the Swedish market, including the innovative and award-winning Ninja Casino and Global Gaming´s newest brand, SpelLandet, recently launched on an MGA license.
“Partnering with Tre Kronor Media is a natural development for Global Gaming. Considering our unprecedented organic growth in Sweden, where we have taken a significant share of the market, utilising Tre Kronor Media’s expertise directly follows our current strategy of including high quality internal and external expertise”, says Morten Madsen, CMO of Global Gaming. “With the addition of Spellandet.com to our Swedish Product portfolio, working with Tre Kronor Media will help us ensure we keep increasing our already considerable market share ahead of the Swedish re-regulation.”
For further information, please contact:
Morten Madsen, CMO, Global Gaming